Ssangyong Motor, part of the Mahindra Group, unveiled recently its new strategic concept car for future development as well as other major models, at this year’s Geneva International Motor Show, presenting its direction for future production and proving that it is prepared to foray into the European market.
At the 84th Geneva International Motor Show, with Lee Yoo-il, CEO of Ssangyong Motor, and Kim, Kyu-han, Head of Ssangyong Worker’s Union, in attendance, Ssangyong Motor held a Press Day event on March 4, where they debuted the XLV (eXciting smart-Lifestyle Vehicle), a new strategic SUV concept for smart users.
In addition, various major models were presented at the motor show, targeting the steadily growing European SUV market. These models included the New Korando C (Exports name: New Korando), which was showcased for the first time at the motor show after its release into the global market, the Korando Turismo (New Rodius), and the Korando Sports.
Ssangyong Motor’s sales in Europe is showing strong signs of recovery, and the company is planning on laying the groundwork to become a premium SUV maker in Europe by appealing to European consumers through this motor show.
The XLV is capable of accommodating seven passengers—with a body 290mm longer than that of the XIV-series concepts, which debuted at the 2011 Frankfurt Auto Show. It is a new concept car for smart users who have strong personalities, are active, and value practicality.
With a larger interior space, the XLV has its seven seats arranged in a 2+2+2+1 configuration. For easier communication between the passengers, the +1 seat—the Easy-moving Seat—slides between the second and the third row. This design reflects Ssangyong Motor’s philosophy of pursuing the creation of “a mobile communication space”.
Furthermore, the concept for the XLV did not stop at being a simple means of transportation, but was also aimed at providing a ride that is comfortable and safe as well as exciting and fun. “Rhythmical Motion,” one of Ssangyong Motor’s ideas under its “Nature-born 3Motion” design philosophy, was adopted as the design theme for a fluid and dynamic exterior.
The front end looks wide and strong due to the way in which the radiator grill blends with the headlights. The expressive body surface, with its flowing sidelines that run all the way to the rear and a sweeping vertical character line, defines the sleek dynamism of the car.
The wider interior emphasizes functional beauty with simplistic designs. The cabin space was maximized for the comfort of the passengers, so that they may feel as if they have been embraced by nature.
Check out more pictures, after a jump.