(Left-Right) Eberhard Kern, managing Director & CEO, Mercedes-Benz India, Mario Spitzner, Director Branding & Marketing, Mercedes-AMG GmbH & Sharath Vijayaraghavan, Executive Director, Sundaram Motors at the launch of the AMG Performance Center in Bangalore
In line with its strategic focus on the AMG brand in India, Mercedes-Benz India today inaugurated South India’s first AMG Performance Center in Bengaluru at Sundaram Motors and also launched the superior performance SUV – the ML63 AMG for the Indian market. This way, Mercedes-AMG aims to offer a more personalized service to its customers and further bolster its powerful luxury SUV product portfolio in India.
The AMG Performance Center is designed to offer distinct Mercedes-AMG product experience and a commitment to first-class service quality at every stage in the customer relationship. This focus on developing an even closer relationship with customers extends a very special brand experience. The AMG Performance Center is characterized by a consistently applied and a unique AMG brand identity. High quality interiors, with exclusive furnishings and a palette of colours that is representative of AMG, create an exclusive atmosphere for driving enthusiasts.
The ML63 AMG redefines luxury with its striking design, super luxurious interiors and enhanced safety features. The ML63 AMG has a 5.5-litre V8 biturbo engine, which develops a peak output of 410 kW and maximum torque of 760 Nm. The AIRMATIC package ensures a smooth ride while the ACTIVE CURVE SYSTEM offers stabilisation and provides high-level driving dynamics and comfort that Mercedes-Benz has become synonymous with.
Mario Spitzner, Director Branding & Marketing Mercedes-AMG GmbH said “AMG has been on the forefront of delivering exceptional driving experience on and off the race track. This attitude of striving for more performance driving, always being one step ahead, takes a new dimension in India with the launch of our AMG Performance Center in Bengaluru. The AMG Performance Center will serve as the perfect place for performance car enthusiasts to experience and discover the right AMG car, concept and accessories for a perfect driving experience.”
“We believe India is ready for a performance oriented driving experience and we are delighted to bring these closer to our customers in India. Our AMG portfolio has seen tremendous success and we are thrilled to add yet another superlative driving experience – The ML63 AMG in our luxury performance SUV range for India.” Mr. Spitzner further added.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said “It’s an exciting time here at Mercedes-Benz India and our success once again reiterates that, our strategy to focus on top of the pyramid is paying off. We are on the right track and we will continue to focus on delivering our brand promise. Delhi, Bangalore and Mumbai are strategic cities for the Mercedes-AMG brand and this is one of the fastest roll out yet, of the AMG network. We are delighted to inaugurate South India’s first AMG Performance Center and launch the powerful ML63 AMG performance SUV in Bengaluru. The AMG Performance Center will serve as a nodal point for the customers and performance driving enthusiasts in South India. The new ML63 AMG sets new standards in terms of performance, exclusivity, efficiency and a superlative driving experience, while our AMG Performance Center will serve as a hub for a unique AMG experience.”
AMG Performance Center
The AMG Performance Center is the cornerstone of Mercedes-AMG growth strategy and offers unique experience to AMG enthusiasts. The AMG sales and service experts ensure first-class service delivery at every touch-point throughout the customer relationship, through the rigorous and uniform global training program.
AMG Private Lounge
AMG Private Lounge is an exclusive AMG owners online community designed to interact and benefit from the knowledge of AMG owners worldwide. Some of the highlights of engagement include lifestyle events and driver training courses all over the world. The AMG Private Lounge serves as a perfect place for AMG drivers and experts to exchange their opinions, techniques and experiences.
AMG success in Formula 1
AMG is synonymous with the race track owing to its superlative performance and next generation research and development. The performance aspect of the AMG brand is highlighted at its best on the Formula 1 track. The MERCEDES AMG PETRONAS F1 team is already making its strong presence felt by winning five pole positions in five races with four consecutive one-two finishes in the 2014 season and also leads both the constructors and drivers’ standings.