New ŠKODA AUTO campaign to transform overall brand experience

ŠKODA AUTO India recently introduced a new campaign intended to transform the overall ownership experience.


4 year service care program: 4 year warranty, 4 year (24 x 7) Road Side Assistance (RSA) and a 4 year (optional) service package.

As part of this initiative, ŠKODA will revamp its entire network including sales and service outlets. The modernized appearance is based on the New ŠKODA corporate design & identity. ŠKODA has also launched the ‘MYŠKODA’ mobile application which will provide customers with comprehensive information, data and facts about their ŠKODA.

The application has been designed to allow ŠKODA owners access to their previous service records, predict next service, call for Roadside Assistance, locate the nearest ŠKODA dealership etc. amongst many other features. Through this campaign ŠKODA has introduced compelling service initiatives such as menu pricing, itemized service invoices and delivery assurances.

ŠKODA recently announced its 4 year service care program which consist of a 4 year warranty program and a 4 year (24 x 7) Road Side Assistance which is standard on all SKODA’s. Additionally, customers now have an option to purchase a 4 year service package at a nominal price which ensures a hassle-free ownership experience.

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Also see: ŠKODA Auto India announces World Environment Day