New Maruti Swift facing cancellation of bookings

New Maruti Swift

The new Maruti Swift is one hatchback car that has seen unprecedented demand right from the word go. Soon after its launch in August this year, Maruti Suzuki found itself sitting on a big pile of bookings totalling more than 1,00,000. Now, with that many new Swift hatchbacks booked, Maruti was going flat out with production at its Manesar plant and labour trouble struck. The Manesar plant Maruti workers strike severely affected Maruti Suzuki Swift production.

The waiting period for the new Swift ranges between two to seven months, depending on the variant, petrol or diesel and also on the geographical locations. Apparently, the petrol variant of Maruti Swift has a waiting period of 22 to 24 weeks, whereas the diesel version of the hatchback has a waiting period of 24 to 26 weeks, which is surely a lot of time. Reportedly, in the last two months, no Maruti Swift has been delivered to the showroom. Around 2-4% of prospective new Swift buyers have thrown in the towel and cancelled their bookings and this is an astonishingly low number considering the yawn inducing waiting period.

According to a dealer, about 1 to 2 percent switched to Maruti Ritz from Maruti Swift. Effectively, this means that only 2% of the total bookings for the new Swift have been cancelled for other rival brands like Ford, Volkswagen and Hyundai.

“But this percentage is very small. A total of about 2 percent people may have cancelled their bookings in favour of other models, including those of Maruti’s. We are delighted that even in the times of such situations, customers are staying with us” Maruti Suzuki, Managing Executive Officer (Marketing and Sales), Mayank Pareek said.

Also see – Maruti Suzuki cars may get delayed