Ford India announced the winners of Urban Discoveries Campaign. This campaign was in anticipation towards the most awaited car launch in India this year, EcoSport compact SUV. Today while at the launch, Ford India revealed the winner among 31 teams participants in the campaign, the Mumbai Boys who have been crowned the Ultimate Urban Discoverers.
Ford India had received over 8,000 entries for the Urban Discoveries campaign. These entries were then shortlisted on the basis of number of votes received and the uniqueness of the discovery. The shortlisted entries were then invited for video auditions, along with two of their friends. These were then shortlisted by a panel of judges and finally 35 were to be selected as finalists.
But only 31 teams made entry, the reason, “4 teams could not make it due to the unavailability of either one or both the team members.” All the 31 teams each got a EcoSport for 21 days, with which they continued their Urban Discoveries expedition. Each team shared the best of the best there is in their respective cities – hundreds of Urban Discoveries were made and shared.
Also all the participants got a access to TV crew who shot the small video of their Urban Discovery with EcoSport. At the end of this campaign, the team the Mumbai Boys is voted as a lucky winner by the public, which caught the attention of the public for their sparkling uniqueness and quality of the discoveries, and won the Ford EcoSport.
Check out the picture of the 31 finalists, after the jump.