MINI, the iconic British small car brand owned by BMW, has confirmed at Frankfurt motor show that it will enter the Indian car market in 2012. The company will be launching the Mini range of cars at the 2012 Delhi Auto Expo.
Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing said, “We will come to India with the hatchback, convertible and Countryman range of vehicles at a very competitive price tag.”
The company will bring the Mini One, One D, Cooper, Cooper SD but not the Countryman and the Clubman. Indian buyers will get to choose between 1.6-litre petrol and diesel engines. The prices are expected to start at Rs 20 lakh for the Mini to Rs 25 lakh for the Cooper variant.
In India, the Mini will likely be positioned against the Fiat 500 and the Volkswagen Beetle.
The company is carrying out feasibility reports for assembling its cars at BMW India’s Chennai plant. MINI will set up its own dealership network in India, with cars expected to hit our shores by 2012.
Also see – BMW 1-series to launch in India by second half 2012
