India’s largest luxury car maker, Mercedes-Benz launched one-of-its kind, innovative after sales service programme, ‘My Mercedes- My Service’ in India.
The ‘My Mercedes-My Service’ programme comprises industry first initiatives like ‘Digital Service Drive’, ‘Premier Express Service’ and innovative ‘Service Products’. These initiatives aim at enhancing the customer’s ownership experience manifold, thus making after-sales experience the new differentiator in the luxury car segment.
Digital Service Drive: This initiative offers higher transparency, enhanced convenience and time saving measures to the esteemed customers of the brand. It enables the customers to book a schedule for their car’s service in real time. Faster turn-around time for servicing, Convenience from the comfort of home, Transparent communication enabling trust, Complete peace of mind and hassle free experience.
Premier Express Service: As the name suggests, this initiative will provide the fastest service for ones car. The total time estimated is 2-hour service time under this scheme, which is achieved by delegating duties to three specially trained technicians who will work against a countdown timer. The service will only be available for regular maintenance repairs. But AMG cars will not be included in the Premier Express Service package.
Star Ease New Service Package: This initiative is also highly value-driven as it introduces 45 service packages to choose from which start at a price of Rs. 49,000/-. Another segment first is the presence of an online calculator which will help the customers to check the costs and choose the right plan as per his/her individual usage. Also, a complimentary Premier Express Service will be offered to the customer.
Checkout the video, after a jump.
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