The German luxury car manufacturer, Mercedes-Benz India follows the same path as its rivals, Audi and BMW, and is all-set to hike the prices up to 10 percent across the entire model range from January-2014. The company not stated the reasons of increasing the prices, while it can be assumed that the obvious reason could be the slow economic growth in India. Other factors like high excise duty and depreciating value of ‘rupee’ in the international market has certainly affected the business model of the company.
Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, said –
“Mercedes-Benz stands out for its iconic luxury offerings and continues to be admired for its complete luxury product experience. A fantastic year of offensive focus has helped us achieve tremendous success in India despite challenging market conditions and we will continue to build on our success by further enhancing our after-sales programmes, dealer network and customer support. As market dynamics continue to evolve we are committed to offer the best luxury experience and delight our valued customers.”
While the year 2013 heralded a successful year of offensive, Brand Mercedes-Benz also continues to be recognized as the most vibrant brand in India*. Further customers can avail benefits of attractive tailor made financial solutions from Mercedes-Benz Financial Services like ‘Flexinomics’, ‘STAR Agility’ and ‘STAR Supersonic’ loan approvals etc. thus enabling a hassle free purchase, while our after-sales programmes like Star Care, Star Ease and Road Side Assistance, will enhance the customer’s overall ownership experience.