As Maruti Suzuki India Limited (MSIL) continues to consolidate its leadership position in the booming Indian car market, it is now focusing more on expanding its service network. In its latest initiative, it has decided to add 200 new service outlets in the next four months, with majority of them coming up in the southern states.
In the southern zone, MSIL will be adding 61 new service outlets covering all the major towns and cities. As part of its strategy to expand in the south, the carmaker has already added 744 new outlets by the end of October which will be further raised to 787 service touch points. Similarly, in the northern zone, 51 more service out-lets will be opened by the end of this fiscal, taking the total number of outlets will be opened and taking the total number of outlets in the eastern zone 46 additional workshops will be added, to take the number of service touch points to 565. In the western zone, 48 would he added, thus taking the total to 686 outlets by March 2011. The company’s present network of 2,834 service outlets covers 1,359 cities.
To keep pace with scorching service demand, Maruti Suzuki has drawn up an ambition plan to scale up and strengthen its after-sales service network, this year, maximum number of service outlets have come up in southern states which would lead to creating greater job opportunities. At present, over 33,000 people are employed at these service centres, the company said. Notably, MSIL has already announced that its 3rd plant will come up at Manesar with an investment of Rs 1,925 crore with a capacity of 2.5lakh cars annually. The company joined the select list of global carmakers by selling over 10lakh vehicles in the last fiscal (2009-10), while it is now selling over 1lakh cars every month.
The aim behind this expansion is to enhance proximity with the customers.