Maruti Suzuki Ertiga which was launched earlier this month on the 12th with an overwhelming response by pitching in 11,000 bookings for their all new MUV (Multi Utility Vehicle) within just 5 days of its launch, out of which 80% of the bookings seemed to be for the diesel variant alone. Loaded with exciting features and blessed with fabulous interiors, the Ertiga can prove to be a killing product for other available MPVs like Mahindra Bolero, Mahindra Xylo, Tata Sumo and Chevrolet Tavera.
The company has launched Ertiga in an attempt to amplify their declining market share in the Indian car market. Maruti Suzuki, as of today, has a market share of 39% in the Indian auto industry, which is also their lowest ever. Maruti has launched Ertiga as an MUV so that they can compete in a segment where they have entered for the first time.
MUV segment captures 14% of the Indian auto industry and the top sellers in the segment are Toyota Innova and Mahindra Xylo. Mahindra Xylo costs between Rs 7.30 lacs to Rs 10 lacs while Innova is available between Rs 8.5 lacs to Rs 12 lacs. Xylo and Innova do not have a petrol option whereas Ertiga offers thee trim petrol variants. Ertiga Diesel is available in the range of Rs 7.30 lacs to Rs 8.45 lacs.
Maruti Suzuki, which never competed for this 14% of the Indian car market, will now want to grab a big chunk and increase their overall market share in India’s car industry. Maruti Suzuki aims to sell 70,000 units of Ertiga this year, and we don’t see why they cannot achieve this target.
Maruti Ertiga is available for booking across their showrooms in India. Interested buyers need to pay Rs 50,000 as deposit towards their new Eritiga. Deliveries are expected to begin in 2-3 months. Maruti Suzuki share prices too increased with the announcement of 11,000 Ertiga bookings. At 11:40 AM, Maruti Suzuki shares were trading at high point of the day – Rs 1,389.90, up by 3% on the Bombay Stock Exchange.
Refresher – Maruti Ertiga is available in 1373cc petrol and 1248cc diesel in-line options. The 1.4-liter, K-Series VVT petrol engine of this car churns maximum power of 95 PS at 6000 rpm and peak torque of 130 NM at 4000 rpm. While, the 1.3-liter DDiS diesel engine variant is calibrate enough to churn peak power of 90 PS at 4000 rpm and maximum torque of 200 NM at 1750 rpm.
Source – MoneyControl