To draw public attention to the launch of the Duro DZ scooter in South Indian markets, Mahindra Two Wheelers Limited have launched a multi media campaign. Duro DZ has been launched in Andhra Pradesh, Kerala, Tamil Nadu, Bangalore and Karnataka.
Mr. Dharmendra Mishra, Vice President – Sales and Customer Care at Mahindra Two Wheeler Company said that once the South India launch is completed, the company will be concentrating on bringing Duro DZ to the western part of India. Top TV channels in all four of the south states have been airing advertisements of Duro DZ featuring Kareena Kapoor.
He has further stated that the new ‘Duro dz’ comes with a unique combination of superior power, advanced telescopic suspension and also other important durability ad safety related features.
The new ‘Mahindra Duro DZ’ is available in 7 colours. It will cost Rs 44,760 and the company claims that on test run it gives 40- 45 km per litre.
TV channels such as Vijay TV, Asianet and Suvarna will be showing advertisement campaigns of Duro DZ in local languages. The company has also tied up with Radio Mirchi and other FM stations besides the print media to draw public attention to this new two-wheeler. Sales targets are being set to quadruple during the coming few days in two-wheeler markets across these states of South India.
Also see – Mahindra’s 2012 Duro ‘DX’ model, rebadged as Duro ‘DZ’