The Austrian motorcycle manufacturer KTM has obtained decent sales in the Indian market for its previously launched predecessors of KTM. KTM made a public presence in early 2012 in India with the launch of KTM Duke 200, although KTM had already involved in business ventures with the leading two wheeler brand, Bajaj Auto Pvt Ltd since 2007.
Mr. Stefan Pierer, CEO of KTM reported that “Tie-up with Bajaj was a key for KTM to become a global brand, especially to penetrate deeper into emerging markets. Companies like Bajaj Auto are instrumental in producing smaller displacement bikes at competitive pricing; which is KTM’s key to global expansion. In short term, KTM is focusing on emerging markets like Indonesia, Thailand, Philippines, and is set to enter Cambodia and Vietnam shortly.”
Mr. Pierer also mentioned that “RC bikes are benchmark to the Japanese and that KTM would overtake Japanese bike makers such as Honda, Yamaha, Kawasaki and Suzuki in next couple of years. KTM also has a 250 cc motorcycle in the pipeline for India in 2015 but there won’t be any new models coming to India this year.”
After the success of Duke 200, KTM has observed 120% growth in the year 2013-2014 which is remarkable growth in the Indian market. KTM currently has a market share of 30% and also has plans to develop more than 1 lakh units through Bajaj at the Chakan facility by 2018. With the confirmation from Mr. Pierer it is clear that a 250cc motorcycle from KTM is headed to India in 2015. But as of now he did not reveal any details of the upcoming bike.
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Source – Economic Times