Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer, has received grand response for the newly launched compact high entry segment car, Hyundai Grand. With over 110,000 enquiries and over 10,000 bookings within 20 days, Grand has been well accepted by customers as a value proposition despite the adverse market conditions.
Post the launch of Grand in the Indian market, Hyundai has experienced a 55% rise in footfalls at dealerships across all regions and most dealerships are recording multiple enquires and test drive requests. The car has received impressive with over 70,000 test drive bookings already.
Mr. Rakesh Srivastava, Senior Vice President, Sales & Marketing- HMIL expressed, “With the outstanding response that the car has received post its launch, we are confident the Grand will set a new benchmark in the compact high entry segment with regard to styling, performance, safety and convenience. Despite the challenging market scenario this quarter, we feel that Grand will continue to generate substantial customer interest and excitement all throughout.”
Indian customers have appreciated the highly advanced and frugal 2nd generation U2 CRDi diesel engine which is combination of optimum performance along with high fuel efficiency of 24 kmpl (ARAI). The U2 engine offers stress less acceleration in city and highway driving conditions along with low emission and NVH levels. The linear power delivery and flat torque over wide range of rpm’s ensure smooth and jerk free drive. Also the highly acclaimed all-aluminum 1.2 litre Kappa petrol engine comes with Dual VTVT mechanism delivers optimum engine performance with best-in-class mileage of 18.9 kmpl (ARAI figure).
Hyundai Grand with its premium features and stylish design has made its mark amongst the first time buyers, up-graders and additional car buyers. With segment unique offering like Rear A/C vents, integrated 2-DIN MP3 audio with in-built1GB memory, diamond cut Alloy wheels- unique 2 tone design along with smart key with push button start and stop, bluetooth connectivity, multi-function steering wheel with bluetooth, audio and trip meter controls, auto folding outside mirrors with electric adjustment function, rear parking sensors, turn indicators on outside mirrors and cooled glove Box; Grand has generated high interest level amidst the younger generation in metros as well as Tier II cities.
Also see – Hyundai Grand i10: first impressions