Hyundai Motor Company, Official Partner of the 2014 FIFA World Cup Brazil™, delivered over one thousand vehicles for the ground transportation of the world’s biggest sporting event in Brazil, while unveiling the branding decorations of the 32 buses that will transport the teams of the qualified nations.
Hyundai Motor also held an official handover ceremony for the cars at Arena de Sao Paulo, in Sao Paulo, Brazil, to deliver the branded team buses and the 1,021 sedans and vans including the Equus, Genesis, Azera, Santa Fe, Sonata, Tucson (ix35), Veloster, H1, H100 and Brazil-exclusive HB20. The vehicles will ensure the smooth operation of the global event, transporting FIFA officials, national teams, members of the organizing committee, referees and media representatives throughout the tournament.
“We are proud to partner with FIFA for this exciting football event, while we believe that our football engagement has been playing a vital role in connecting global customers to our brand,” William Lee, President of Hyundai Motor Brasil (HMB), said in his welcome remarks to VIPs today. “In particular, we will do our best to make the 2014 FIFA World Cup Brazil™ one of the most spectacular FIFA World Cup games in history, as we are deeply committed to Brazil, home to one of our most modern manufacturing plants that produces our Brazil-exclusive and award-winning HB20.”
“A flawless transport operation is critical to the success of the FIFA World Cup”, said FIFA’s Secretary General Jérôme Valcke. “We are delighted to have the support of our Partner Hyundai Motor, who’s provision of the fleet of vehicles ensures that all event participants and crucially, the teams, travel in style and comfort.”
The 32 team buses are vibrantly decorated with national team colors, flags and the winning slogans of the ‘Be There With Hyundai’ competition, a unique global initiative run by Hyundai Motor that encouraged participation from fans all around the world. Furthermore, each bus will be escorted by a specially-decorated Grand Santa Fe, Hyundai Motor’s leading SUV model, as part of the company’s exclusive sponsorship privileges.
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