Honda Brio discontinued in India due to poor sales

News has come that Honda Cars India have discontinued the Brio from their line-up. The automaker has not formally confirmed this, but production for the entry-level hatchback has stopped. This is due to poor sales numbers of the Brio, which stood at 120 and 102 units in September and October respectively.

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Honda Cars India is yet to make an official statement regarding the exit of Honda Brio from the country.

As a result of this, Honda is holding back from launching the next-generation of the Brio here. Based on the Small RS concept, the second-generation Brio was unveiled earlier this year. It was scheduled to be launched next year, but now it looks highly unlikely that the second-generation Brio will arrive here in the country.

Launched at the end of 2011, the Brio was simply not able to deliver the sales numbers that Honda had expected from it. Honda also gave the Brio a facelift last year, but that has not done any good deal for the company. At the moment, the Jazz remains the only hatchback left in Honda’s India line-up.

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With an average monthly sales of 134 units, the Honda Brio is among the least popular small cars in the Indian market in 2018.

The Brio came powered by a 1.2-litre, single-cylinder, i-VTEC petrol engine. This engine gives 87 BHP of power and 110 Nm of torque. It comes mated to a 5-speed manual transmission, with an automatic version being offered as an option.

Honda will now focus on the premium end of the mass market. Reports state that the automaker will be launching four new products in the next three years. These include the next-generation Civic premium sedan, HR-V mid-size crossover SUV and a compact SUV.

 
To read more on Honda BrioClick here

 

Also see2018 Honda Brio revealed for Indonesia, India launch next-year

 

Sourceauto.economictimes.com