HMSI to concentrate on North Eastern Market

Honda Dream Yuga 110 - FrontView

Nowadays if you observe the advertisement in the TV channels clearly, you’ll notice most of the time Hero Motorcorp’s ad is followed by Honda Motorcycle & Scooter India (HMSI) ad with their new brand ambassador bollywood actor Akshay Kumar. The company is making all their level-best efforts to conquer the No.1 position in the Indian two-wheeler market.

Now HMSI has decided to start expansion into the seven sister states, where as such not many manufacturers have dived in. The North Eastern states have one of the most bike freaks, who vroom around on their sports bikes. The need is now to expand until there. Expansion would not only mean manufacturing plants, but also dealership strengthening too.

The launch of the Japanese major’s new mass segment commuter bike – The Dream Yuga will aid the company in effectively accomplishing this task. This news comes to us through Press Trust of India (PTI), wherein HMSI Regional Head – East, Mr Shreenath Kamlapurker in an interview said –

“With the attractive unique features such as 72 kmpl mileage, MF battery and Honda Intelligent Ignition Control System, we are sure of very good acceptance for Dream Yuga among the target group across North East.”

Honda Dream Yuga 110 - SideView

The company has already set their target group in the North East states. As per the plans and expectations of the company, around 3 lakh units will be sold of Honda Dream Yuga by 2013. These wide expectations include a wide share coming from the Seven Sister states of North East India. To take Kamlapurker’s words regarding the expansion plans, he says that the company already has a 12% share in the Indian bike market and is working towards making it grow leaps and bounds, at least 30% more than the last year.

Not just expansion, HMSI is also looking forward to make its dealership network stronger, too. The company currently has 21 dealerships in the North Eastern part of the country and once they start noticing their expected growth, they would start working on developing their dealership networks too. With the launch of Dream Yuga, the company has quite much of confidence on success.
What we say? Besides, the above information the company need to further tighten their gap with better products, more competitive prices, better upgrades and all the ways to keep the consumers happy and win their heart.


Also see – Honda Dream Yuga launched in Mumbai at Rs. 48,028

Honda Dream Yuga 110cc mass-market motorcycle launched at Rs. 44,642