Earlier this-year, Hero MotoCorp showcased its re-branded popular motorcycles with the Honda labels removed at 2012 Auto Expo held at New Delhi. Now Hero MotoCorp, is in the final stage of re-branding all its motorcycles and scooters and Hero the company is also going forward with the change in monikers like CBZ and CD, which belong to Honda. From now on, these bikes will know as Hero Xtreme, Hero HF Dawn and Hero HF Deluxe.
As you all know, the two has separated in 2010, when Hero bought all of Honda’s stakes in the iconic JV Hero Honda and renamed it to Hero MotoCorp. After the split, both the brands has used very aggressive strategies; Hero to sustain its crown of world’s largest two-wheeler by volume and Honda to expand its business in India.
The company has already changed the name of its entire line-up right after the split by dumping Honda’s name from the bikes. Hero Splendor, Hero Passion, Hero Glamour, Hero Hunk, Hero Achiever, Hero Karizma R and the Karizma ZMR all got new names including their maiden scooter (at the time of split) the Pleasure, which is now Hero Pleasure. New products like the Impulse, Maestro, the Ignitor and the Passion XPro have been launched with Hero branding right from their launch.
However, the agreement says that Hero can retain the previous badge till June 2014, it is the same year till which Honda will provide technical assistance to Hero MotoCorp, but we believe Hero wasn’t planning for any such thing.
Checkout another picture of Hero HF Deluxe, below the jump.