Ford India gears up to launch more small car in India

Ford Figo

As we reported earlier Ford India plans to launch seven more products for the Indian market by the 2015, asides the just launched all new Ford Fiesta Sedan. Of the 7 products, the Ford Focus Sedan and the Ford Mondeo are strong possibilities for the Indian market.  If a majority of the 7 products sit in Figo territory in terms of price, it would be quite interesting to see the kind of products Ford develops for the Indian market.

Clearly showing the firm’s interest in the hatchback segment recently Ford’s APAC President Mr Joe Hinrich said, “Most of our eight products planned for launch by mid-decade would be in the Figo’s range as seventy per cent of car sales in India come from the small car segment.”

Ford India had always suffered when it came to sales, with the launch of Ford Figo it changed the Ford’s strategy in the Indian market.  Ford Figo turned out to be an immediate success with cumulative sales of over 1,00,000 units till date and still counting. The way people perceived the brand earlier, that it manufactures good but high on maintenance cars, change with the introduction of a very economical and inexpensive small car, Ford Figo.

There has been no official word from Ford about what these new small cars will be. For the moment nothing is transparent but If something like this happens then I believe after Maruti Suzuki, Ford will be the only brand to have a fairly long line-up of small cars targeted at the extremely price conscious middle class buyers of the Indian market.

Also see – Ford India plans to launch the Focus sedan by early 2012

Source – IndianCarsBikes