Ferrari, after officially making its entry into the Indian automotive scene earlier this year with the appointment of the Shreyans Group as official importer, yesterday launched its flagship four-seat super-hatchback FF at a price starting from Rs. 3.42 crore (ex-showroom, Delhi).
“The idea is why not our challenger series (a racing competition) have customer training programmes now that there is a world-class track here in India,” Ferrari SpA Chief Executive Officer Amedeo Felisa told reporters at the launch in Delhi.
The front end of Ferrari FF is derived from the new Ferrari 458 Italia. The rear looks manly with 4 dynamic looking exhausts. For promoting Ferrari FF, the sports car brand has recently commenced a unique program, offering a personalized Ferrari car to customers. Three designer models, the Ferrari FF Classica, Ferrari FF Scuderia and Ferrari FF Inedita were showcased in the exclusive Ferrari workshop.
The interiors of Ferrari FF is designed are designed using vintage leather, while the Scuderia model has the Carbon and Kevlar finish and the Inedita model has the most fashionable interiors trimmed with denim seat covers. The chic styling and paint finish is commendable with Ferrari FF. The 4 seater Ferrari FF will meet head-on with Porsche Panamera and Aston Martin Rapide in Indian market though this segment is sparsely populated and have reserved customers.
Mr. Felisa said Ferrari expects to sell about 7,000 cars worldwide this year and about the same number in 2012. In 2010, it sold 6,800 cars.
Refresher – Powered by a magnificent 6.2-liter V12 engine that outputs 660 horsepower and 682Nm of torque that rockets the FF to a top speed of 335kph. The Ferrari FF is the replacement for the old 612 Scaglietti which was yet another four seat grand car with a V12 upfront. The car is accelerated from 0 to 100 km in a mere 3.7 seconds. The fuel efficiency, which is generally not expected to be very good with super cars, is on the lower side with just 6 kmpl.