Nissan has been working on launching its low cost car brand Datsun in India for about a year now and finally it’s time for the curtain raiser. On 15th of July Datsun will open its doors for the world in Gurgaon, India. And as the invite says “When you posses the power of Dreams, Access and Trust, a generation shall rise to bring a new dawn and a bright future” the products under the Datsun brand will be low priced vehicles targeted to small car buyers that will fit into their buyers. Datsun will officially announce its products which so far have been under development.
Nissan has been working on 3 products to be introduced under the Datsun brand, the first one being a mid size sedan based on the Lada Granta, a Nissan i2 and K2 hatchbacks. The K2 will be based on the first edition of Micra and will fit into the range of 3-4 lakhs, with the i2 to be priced as low as 2-3 lakhs. Clearly Nissan plans to attack the existing small cars the Alto 800, Hyundai Eon and the Hyundai i10.
Nissan has already been manufacturing the Micra in India and is supplied across the globe. The same may also be true for the Datsun brand cars, which will be exported to emerging markets like Africa and other parts of the world. So far Nissan has been doing the branding of the Datsun, and it is not clear weather if Nissan will also take care of the sales and the after sales support for Datsun.
Well with the launch date nearing more info will certainly be flowing in, soon.