Daimler Launches BharatBenz

Daimler has unveiled its exclusive new brand of trucks for the Indian market. The brand, BharatBenz, will offer Indian customers an entire range of trucks from 6 to 49 tonnes across various applications. The choice of the “Bharat” part of the name reinforces Daimler Trucks’ commitment to serving the local market. The company will roll out trucks in 2012 from its manufacturing facility at Oragadam, near Chennai. Spread over about 160 hectares, the facility also houses a state of the art test track, which is a testimony to the promise of uncompromising quality and performance. Over one million kilometers of testing have already been achieved by the company. DICV has a total dedicated investment of over Rs. 4400 crores.

“We are sending a clear message with our new truck brand: Daimler is at home in India. Our BharatBenz trucks are the right combination of Daimler’s DNA and India’s market know-how. These trucks will be developed and built in India, for India, and by specialist employees from India,” Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG & Head of Mercedes-Benz Cars said.

Source – Motorbeam