BMW India has launched a new service in the country which would give peace of mind to owners of the luxury cars. BMW owners will now be able to take advantage of this Secure Advance scheme, as it offers coverage for a year from the date of purchase. The coverage includes roadside assist, which is available for two years since the purchase of a BMW car. Globally, this service is a paid, but in India, the German automaker is bundling it with the car
“The BMW Secure Advanced offers coverage for a year from the date of purchase and covers specific services including roadside assist, which comes free for two years,” Dr Schaaf said. Till now, Secure Advanced was a paid service, as is its global practice. Indian customers want the service but do not want to pay for it hence it is being bundled with the car.
The BMW Secured Advanced scheme is introduced to enhance the overall ownership experience of a BMW automobile and thus ensure complete customer satisfaction. The new scheme is now available across the complete BMW range in India and is an addition service beyond warranty or insurance and provides benefits from tire replacement, rim damage to loss of key and road side assistance.
In case of rim damage, BMW will bear the cost of replacement for a set of four rims only provided the damage is hampering the functionality of the vehicle within 1 year from date of retail sale of vehicle. Tires are also covered under the new scheme provided the vehicle meets the terms and conditions. Repair costs caused by a hydrostatic lock are also covered under the new scheme. Roadside assistance for all BMW owners will be free for 2 years from the date of retail sale o the vehicle.
BMW’s roadside assistance service is available 24 x 7 x 365 days all across India. Free travel arrangement will also be made in case the vehicle is completely immobilized. In this case, a tow truck will also be arranged free of cost. BMW will also provide 10 litres of fuel in case the vehicle has run out of fuel. BMW will also provide for hotel accommodation if needed. In case, the owner loses the keys, spare keys will be provided. Without the new scheme in an event of loss of keys, the BMW owner would have had to pay upto Rs 25,000 for the replacement key which could now be avoided.
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