Bajaj Auto launched its latest offering in the commuter segment, the Discover 125 ST (Sports Tourer) in Tamilnadu at Ex-showroom price of Rs. 55,740. The plus point to achieve success is not only the competitive price tag, rather it is attractive and better value for buyers who are looking for a fuel efficient bike with good power and features.
Now it seems the company has started new strategy to offer new bikes in phased manner. Initially, the Pulsar 200NS was offered in Maharashtra and just last week the Pulsar 200NS was launched in Delhi. The automaker aims to offer the Pulsar 200NS across India by August and is following a similar strategy with the Discover 125 ST which will first be offered in the South.
Bajaj Auto President (Motorcycle Business) K Srinivas said, “Discover ST is not an upgrade to a Discover model, but a new product in B-segment (125cc). It constitutes almost 17 per cent of the market (in the motorcycle segment) of which we have around 30 per cent market share. What we are hoping through this product is more customers will migrate to this segment.”
He added, “Our hope is that customers in the ‘A segment’ will migrate to this and we also gain some market share through this distinguished product. It will be suffice to say we are doing close to 50,000 units in the 125 cc segment. We will be very surprised if we do not increase that number substantially.”
The new Discover ST (Sports Tourer) of Bajaj comes with segment first Monoshock suspension and petal disk. The motor gets the four valve DTS-i engine which generates 13bhp of power and 10.8 Nm torque. It can deliver mileage of 65 kmpl under normal riding conditions. At the supposed price, Bajaj discover will be considerably cheaper than its rivals like Honda Shine, Honda Stunner, Hero Ignitor and Yamaha Gladiator 125. (See more shades/colors of Bajaj Discover 125 ST, below the jump)
What we say? Bajaj Auto has not discontinued the regular Discover 125, instead it will be sold alongside the new Discover 125 ST positioned below at a price of Rs. 51,127/-.
See more colors of Bajaj Discover 125 ST –