India’s leading SUV manufacturer, Mahindra & Mahindra Ltd. (M&M Ltd.) today announced that its flagship Sports Utility Vehicle (SUV) brand, the Bolero, has achieved a new sales milestone with over 6.5 lakh vehicles on Indian roads. Launched in 2000, the Bolero is an aspirational, tough and rugged, entry-level SUV with macho styling and go anywhere capability, which has been dominating Indian roads for 13 years.
The Bolero is India’s No.1 SUV for 7 years in a row and also the 5th highest selling passenger vehicle in India during April – September 2013. Over 6.5 lakh Boleros are already on Indian roads which is a testimony to the confidence that consumers have in the brand. Further, the Bolero topped the TNS Automotive Total Customer Satisfaction Study 2012. With an unbeatable value for money proposition, which combines affordable pricing, low maintenance costs and high resale value, the Bolero’s popularity has soared over the years. The iconic SUV sold 1,17,665 units in FY-2013, as against 1,00,686 units during FY-2012, registering a growth of 17% becoming the only Indian SUV to sell over 100,000 vehicles, for 2 years in a row.
Commenting on this milestone, Pravin Shah, Chief Executive – Automotive Division, Mahindra & Mahindra Ltd. said –
“Having sold over 6.5 lakh units since inception and ruling the roads for 13 years, the Bolero has transformed the SUV space in the country. Over the years, the Bolero has been updated and evolved with the changing lifestyle and aspirations of its customers resulting in its growing popularity. Ruling roads and hearts across the country, the Bolero has moved from strength to strength, to enhance the lifestyle, fun and adventure quotient of consumers”.