Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, has crossed yet another milestone with over 4 lac of its iconic SUV, Scorpio, ruling Indian roads. With sales of over 50,000 units for the past two years, the Mighty Muscular Scorpio has ruled the roads for 11 years, moving from strength to strength and transforming the SUV space in the country.
A style statement and a symbol of adventure, power and thrill, the Scorpio outsells all SUVs and MUVs in key states such as Uttar Pradesh, Uttarakhand, Rajasthan, Orissa, West Bengal, Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh and the North East. Today, the Scorpio’s iconic status can also be gauged from its 2 million plus fan base on Facebook, yet another significant milestone. In fact, the Scorpio’s online community on Facebook is one of the largest online auto communities on Facebook India. The brand’s popularity is also evident on the Scorpio YouTube channel which has garnered over 4 million views. The magic of the Scorpio is further seen in the array of impromptu fan clubs initiated by customers in the virtual and real world over the years. The Scorpio has updated and evolved with the changing lifestyle and aspirations of customers with a go anywhere attitude, resulting in its growing popularity.
Speaking on the milestone, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra, said, “This is a very proud moment for us, as the iconic and trend-setting Scorpio has achieved yet another milestone. This achievement reaffirms the Scorpio’s immense popularity and the confidence that consumers have reposed in it over the years. Being one of the most admired and most awarded brands within the Indian automobile industry, the Scorpio has rightfully claimed its spot as the king of Indian roads”.
Powered by the mighty mHawk engine, the Scorpio can power its way through traffic, while its mighty muscular build, elevated seating position and the luxury of space ensure that it stays miles ahead of other cars. All these and its inherent ability to conquer all kinds of terrain, the thrill of driving, mighty muscular looks and fortress-like safety, rightfully make the Scorpio, the king of Indian roads.
Going beyond the vehicle itself, the Scorpio experience is woven into the cultural fabric of the country. A visible star on the silver screen, the Scorpio has frequently dazzled cine enthusiasts through its presence in a number of movies. For Scorpio enthusiasts, the chronicles of Scorpio have also been captured in a Coffee Table Book – “The Legend of Scorpio.”