Volvo India will launch its V40 Cross Country by June-2013. The crossover is based on the V40 hatchback and is already on-sale in the international market. The V40 crossover will compete directly to the BMW X1 and the Audi Q3, which by far have been selling really well in the Indian market. The V40 crossover will serve as an entry level Volvo in this segment. Having said that, Volvo has a lot to think about, in terms of pricing and dealer network across country, which is smaller than its competitors.
The company plans to bring the crossover as a CBU which will also attract a 100% import duty, so pricing will pay a key factor in reaching the sales numbers. Volvo expects to sell about 20,000 units by 2020. So far Volvo has no plans to set-up a dedicated car assembly line in India, but having one might just help pump-up the sales, since the prices then can be even more competitive.
The V40 crossover will be offered in two options, 1.6-litre petrol which will be the entry level and the 2.0-litre diesel which will also have an optional all-wheel drive variant. The crossover sold in the international market is equipped with a host of safety features like the City safe auto-braking system, pedestrian airbag and Pedestrian Detection technology, along with the latest electronic gadgets. The India bound V40 crossover may also include some of these features or who know Volvo might have something even more suitable for the Indian driving conditions.
Volvo is yet to announce the price of V40 crossover in India, but since the competition is already ON, the prices will be around the same of the existing crossovers.
Check out more pictures below the jump.
Source – NDTVProfit