Volkswagen India recently updated its Polo hatch & Vento sedan with new features. On the same occasion, the company hiked the prices for these cars by about 2.27 percent. Post price hike, VW Polo will now be priced between Rs. 4.92 lakhs and Rs. 7.08 lakhs while VW Vento will be priced from Rs.7.32 lakhs to Rs.9.96 lakhs.
The Polo Highline now comes with the new RCD 320 music system with USB, AUX and Bluetooth, while the lesser Comfortline variant gets the RCD 310 system with USB and AUX only.
The Vento now gets a 2-DIN music system with USB, Bluetooth and AUX in the Comfortline and Highline variants. Also, the Vento Highline now gets automatic climate control.
Apart from Volkswagen India, other companies which have announced a recent hike in their prices include Chevrolet, Maruti and Toyota.
The ongoing Fast Start campaign is working effectively to enhance brand visibility through a range of print advertisements and TV commercials that highlight Polo and Vento features. Lucky 13 promotional campaign for Polo and Vento buyers from 13th January 2013 is intented to make 13 lucky and not unlucky, so one can win a free car if a booking is made in the 13th minute of an hour.