Volkswagen announced that the world debut of the new generation, 2012 Beetle, will take place at the Shanghai auto show on April 18th, 2011 In fact Volkswagen will premiere the new 2012 Beetle on three continents parallel. The 2012 VW Beetle’s Chinese debut will take place during a special MTV Sound System event, hosted by MTV VJ’s. VW will also premiere the 2012 Beetle in Berlin and New York City, during similar events, hosted by MTV World Stage.
“The Beetle is an icon of the automotive world, just like MTV is an icon of the music world. In the context of this marketing alliance, we are taking the new Volkswagen directly to our customers and fans of the Volkswagen brand – and we are doing it globally. We are certain that the car’s one-of-a-kind styling combined with the latest technology will be very well received by customers,” said Luca de Meo, Director of Marketing for the Volkswagen Group and for Volkswagen Brand Passenger Cars.
The new model will feature Bluetooth and a touchscreen interface, along with branded audio systems and ambient lighting. The 2012 Beetle will have stiffer suspension, sport seats, 19-inch wheels and dual exhausts making it more of a performance machine as opposed to the cute little city runabout image of the past. The 2.0 litre turbo petrol engine will also be on offer in the new bug.
More pictures of 2012 Volkswagen Beetle –