The chosen advertising campaign for the Hyundai Santa Fe is a clever one. Naturally it focuses on the unmatched power of Santa Fe, as this is a SUV that does 0-60 kmph in 4.15 seconds and grabs a top speed of 183 kmph, yet has the mileage of 14.74 kmpl on the manual version, while the automatic does 13.01 kmpl. All variants of the new Santa Fe are powered by a 2.2-litre diesel engine producing an impressive max power of 197 BHP and max torque of 421 NM (6-speed manual) and 437 NM (6-speed automatic).
Now, it has emerged that this campaign, which is an attempt to showcase the power of Santa Fe, has generated over 2 million views on YouTube within a week of the launch. The campaign has resulted in creating a buzz in the digital medium, trending and becoming the most watched YouTube viral film in the Hyundai portfolio in India
The Santa Fe viral campaign has been created around an innovative plot where the high power of Santa Fe overpowers the alien superpower.
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Also see – New Hyundai Santa Fe launched in India at Rs. 26.30 lakh
