News has come that TVS affordable performance motorcycle, the Apache has clock sales of 3 million units now. It took 13 years for the motorcycle to achieve this feat. The current Apache line-up consists of the RTR 160, RTR 180, RTR 200 4V Race Edition 2.0, RTR 160 4V and the flagship RR 310.
Launched in 2005, the TVS Apache came at a time when the Indian performance motorcycle segment was fast gaining popularity. The Apache was first launched with a 147cc, 4-stroke engine seen earlier on the Fiero. When it was released, it had its rivals in the form of the Bajaj Pulsar, Honda Unicorn and the Hero Honda CBZ Xtreme.
In 2007, TVS introduced the Apache with in-house developed engines of 160cc (159.7cc) and 180cc (179.6cc). The Apache was able to hold its own against growing competition, a feat it achieves even today. It was also the first Indian bike to be available with petal disc brakes, thereby allowing fewer brake fades and also the first Indian bike to be launched with ABS in 2011.
TVS launched the second generation of its Apache series in 2012. It gained a cult following and was replaced by the third generation of bikes earlier this year. In between that period, TVS also launched the Apache RTR 200 4V and the Apache RR 310, which currently is a runaway success for the company.
TVS offers race-inspired dynamics for the Apache, which makes it a unique product in its segment. The company also conducts the Apache Racing Experience programme in a bid to encourage buyers to see the capabilities of the motorcycle. There is also the TVS Apache Owners Group, which unites various Apache owners to come together for long rides.
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