Tata Prima Construck range

Tata Motors has launched three new trucks at the Construction Machinery & Material Expo (COMMEX) 2010 in Hyderabad today.tata tipperThe Tata Prima Construck range comprises: 3128 K, 2528 K and 3138 K. Prima is a global truck range built for world market and is loaded with comfortable AC cabins, heavy duty drive line, higher engine power and reliable design. The Construck is one amongst the 10 different ranges of Tata Prima.

Tata Prima 3128 K

The 3128 K model is a tipper and has been customized for road construction and irrigation projects. The truck is powered by a 370 hp engine and has a larger and wider body for more load capacity. The quarry and earthwork material can be swiftly transported without hassles. Tata Prima 3128 K is equipped with a data logger which measures the performance and driving practices along several parameters on a daily basis. Tata claims that the responsive engine ensures faster trips and higher profitability.

Tata Prima 2528 K

The 2528 K tipper model has been designed for off-road deep mining applications. The truck is powered by a 280 hp engine. Equipped with robust chassis frame, suspension and 1200 x 24 mining tyres, 2528 K has the potential to overcome any terrain, claims Tata. Like the 3128 K, the 2528 K tipper has got AC cabin, data logger, suspended driver seat, clean instrument cluster. With such advanced features and a reliable engine, 2528 K should yield better productivity and faster returns on investment to the owner.

Tata Prima 3138 K

The 3138 K tipper has a 380 hp diesel motor and is a powerful truck designed for deep mining applications. Tata says that this model is undergoing trial &testing; however, the model will soon be launched.

Tata Motors, which accounts for nearly 70 per cent share in this business segment also outlined plans to launch more models on the Prima platform by the middle of next year. The company plans to export these trucks from its manufacturing base in South Korea. The trucks will also be manufactured at a modern, Rs 1,000-crore plant in Jamshedpur, which has the capacity to produce about 50,000 vehicles a year.

Tata Prima tipperVinod K. Sahay, Head of Sales and Marketing, Medium and Heavy Trucks, Tata Motors, said that these trucks, part of the global truck platform, provide higher levels of comfort and help increase productivity.

As the trucks are built on a platform, which is modular, the company can manufacture over 1,000 variants. Sahay further added that the new trucks will complement two models launched earlier and gradually, these products will initially be introduced in the construction-intensive States. Mr Deependra Sharma, Head-Marketing of Medium and Heavy Vehicles, said that Prima trucks also offer the flexibility to customize for certain requirements it in the construction and mining industries.  Sahay said that in research, with Prima trucks, drivers did cover 750 – 800 kms in a day as agains the 400 – 450 km used in older generation trucks.

Tata Motors will commence the distribution of Tata Prima Construck range to select customers in Andhra Pradesh, Tamil Nadu, Karnataka, Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Delhi, Chhattisgarh, Orissa, West Bengal and Jharkhand. Since operating the new range of trucks needs additional training, Tata Motors will train the driving crew of customers at the Jamshedpur manufacturing facility.  The service network has been made ready to support Tata Prima range and the distribution system for the range is expected to be completed in phases by 2012.

Tata Prima is a giant leap for Tata Motors in the commercial vehicle segment as the competition has increased up after the entry of Volvo Eicher Commercial Vehicles (VECV) and Tata’s arch rival Ashok Leyland. Tata Motors has brought it technology and overseas market expertise via its Tata Daewoo Commercial Vehicle Company in South Korea as well as the Tata Motors European Technical center in the UK. Besides, Tata Motors and its partners in Italy, Germany, Sweden, the US, Japan and South Korea have collectively harnessed the best of inputs and technologies – in styling, engines, transmission, suspension, chassis frames, fabrication and dies.