Tata Motors earlier this-month on April 3rd, announced its entry into the Philippines market at the Manila International Auto Show (MIAS), 2014, held at the World trade Centre. The company will commence its business in Philippines with exports of the Manza, the Vista, the Indigo and the Indica from its passenger vehicles portfolio and the Xenon, the Ace and the Super Ace from its commercial vehicles range. Tata Motors has appointed Pilipinas Taj Autogroup Inc., as its distributor in Philippines.
Tata Motors forays into the Philippines Automotive market
The company has showcased an exciting range of passenger and commercial vehicles at the Manila International Auto Show at the Tata Motors pavilion. The vehicles on display include the Tata Manza, a bold and spacious sedan, the Tata Vista, a stylish and sporty hatchback designed to thrill, the Tata Xenon, a world-class pickup, ready to take on the extreme, the Tata Ace, a revolutionary sub-1 tonne truck and the Tata Super Ace, the 1-tonne truck with contemporary looks and feel, powered to take your business places.
Tata Motors began its international journey in 1961 and today the company has presence in various countries across Europe, Latin America, Africa, Russia, Middle East, Asia and lately Australia. The ASEAN region is a focus region for Tata Motors, with presence in Thailand, Indonesia, Malaysia and Myanmar. The company’s entry into Philippines is aligned to its Horizonext strategy, with an objective to provide the best customer experience – from best vehicle experience to superlative purchase experience and followed by technology-intense after-market service support.
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