Tata Motors has employed the help of ace fashion designer and stylist Rajesh Pratap Singh to design and style the interiors of the Tata Manza. The noted fashion designer will team up with the Tata Manza’s styling team who works out of their state of the art styling centre in the Pune plant.
This comes as Tata is looking to give a new feel to its Tata Manza by refining its interiors and providing state of the art dual interior themes along with a total makeover of dashboard and exterior thereby providing one with a superb classy ride in the Indian sedan market. Tata Motors will develop 1,000 Tata Manzas (a limited edition range) in association with Rajesh Pratap Singh.
Tata motors are also associated with the Wills fashion week which wills see the works of Rajesh Pratap in a totally new context. The works that will be one display have been inspired by his road trip to the state of Orissa. Through this show the designer wants to imbibe into the minds of the people the importance of the handloom industry in India. The theme will be showcased on two specially accessorized Tata Manza sedans that would be the show-stopper on 8th October 2011 at the Wills India Fashion Week.
According to Mr. Rajesh Pratap Singh, “It has been a pleasure and an honour for me to be associated with the Tata Group, a proud Indian brand with values that inspire everyone in the industry. Tata Motors have an exceptional and dynamic young team that is going to change the way India drives. I am truly excited to be involved with this project.”
Currently based in New Delhi, Rajesh Pratap Singh belongs to Rajasthan in India. Subsequent to his graduation from NIFT Delhi he worked in the Fashion Industry for two years in India and Italy before introducing his own line of men’s and women’s clothing in 1997.
Also see – Tata Manza’s new “Celebration Edition” to rollout soon