Tata Motors launches Aria 4×2 version at Rs. 11.61 lakh

Tata Motors has launched the cheaper, 4×2 version of the Aria crossover. Prices of the new 4×2 Aria starts from Rs 11.61 lakh for the base Pure variant, going upto Rs 14.26 lakh for the top-end Prestige variant (ex-showroom Delhi).

Launched in October 2010 last year in its 4×4 avatar, the flagship model has been a slow seller for Tata – its steep price tag playing spoilsport. The Aria 4×4 is priced at Rs 12.91lakh for the base variant, which goes upto Rs 15.5 lakh for the fully-loaded variant.

The Aria is a serious alternative to the hugely accomplished Toyota Innova. It may not have the Innova’s handling finess, its fit-and-finish or its tractability, but it’s got the better ride, has a more powerful engine, has a lot of features and looks much better. Although the Aria comes loaded with advanced features, for being a Tata product, the crossover had been steeply priced.

To counter this issue, Tata is now offering the crossover in 4×2 version, with the new base variant being Rs 1.30 lakh cheaper than the base 4×4 Aria. The 4×2 Aria is powered by the same 2.2-litre DiCOR engine from its sibling and develops identical power figures of 138bhp and 32.6kgm of torque. Tata Motors now has revealed that they are working on a petrol version of the Aria. However there is no confirmation on whether they would be launching it anytime soon.

Speaking on the occasion, P M Telang, managing director – India Operations, Tata Motors said, “As the first Indian 4×4 crossover, the Tata Aria has broken a new path for Tata Motors. With the introduction of the Aria 4×2, we make the range comprehensive. The pleasure of the Aria, combining the finesse of a sedan with the muscle of an SUV, can now be availed by a larger customer segment.”

Tata Aria 4X2 variants features available –

Pure – (Faux) Wood and beige trim in dashboard, Beige fabric upholstery, 16 inch steel wheels, rear fog lamps, ABS and EBD, Immobilizer with perimetric alarm system, all wheel discs, 2 DIN Music system with 6 speakers, USB and AUX Inputs, Driver info system, dual AC, rear wash wiper with demister, keyless entry, roof storage bins, follow me home approach lights, electronically adjustable outer mirrors

Pleasure – Pure variant + dual front airbags, audio controls on steering wheel, ultrasonic reverse guide system, height adjustable driver seat, glovebox chiller, front fog lamps.

Prestige – Pleasure variant + Black and red interiors, 17 inch alloy wheels, audio and phone switches on steering, Bluetooth connectivity for five phones at once, automatic climate control, outside mirrors are electronically adjustable and retractable, rain sensing wipers, darkness sensing headlamps, black and plum interiors and full leather upholstery.

Will the new pricing boost the crossover’s sales? Only time will tell.

Prices of Tata Aria 4×2 version, 4×4 version & Toyota Innova –

Also see – Spied – Tata Aria 4×2 version again

More pictures of Tata Aria 4×2 version –