Hindustan Motors launches Veer - the pickup at Rs. 3.30 lakh

Hindustan Motors has launched Veer – the pickup version of the Amby has been announced for the Kolkata market. The vehicle will join other markets in phases. The Veer is a 0.8-tonne (800 kg) small commercial vehicle and will be launched across India by the end of this financial year. The Veer diesel is offered at an inaugural price (for the month of August 2011) of Rs. 3.30 lakh (ex-showroom Kolkata).

The VEER is a spiritual revival of the HM Porter pickup that was sold in the 80′s. It will compete with the likes of the Tata Ace, Mahindra Maxximo, Piaggio’s Truk and Ashok Leyland Dost. HM already has a 1-tonner mini truck called Winner in that segment.

The Veer is built on the tried and tested Ambassador platform, incorporating changes in transmission and suspension systems required for a load carrier. The vehicle is available in both diesel (BS III) and CNG (BS IV) versions and in two models – Veer and Veer LX. While Veer has a separate load tray, Veer LX’s load tray is seamlessly integrated with the front cabin. The Veer is available in marshall cream and stack brown colours initially

HM says that the three-seat bench provided in the front cabin offers distinctly superior comfort level compared to other vehicles in this segment. According to the company, because of its Ambassador lineage, Veer will enjoy the traditional benefits of low cost maintenance and easy availability of spare parts. The vehicle is also available as a drive-away chassis (DAC) with front cabin.

“We have honoured our commitment by launching Veer. More new vehicles will follow suit. These will come both from our Uttarpara plant in West Bengal, where we manufacture the iconic Ambassador and other vehicles, and our Chennai facility where we build the Mitsubishi range of vehicles. Our bouquet of offerings is set to expand at a fast pace due to our reinforced emphasis on new product development,” Mr. Manoj Jha, MD, Hindustan Motors, said.

Also see – Spied – HM Ambassador Pick-Up Truck in Pune