In a rather expected move, Tata Motors has finally decided to pull the plug on the Indica and the Indigo eCS. This is due to the decrease in demand and changing market needs of the Indian customer. However, Tata Motors will continue to provide after sales support to the existing customers of these products.
Tata launched the Indica to the Indian market 20 years ago with much fanfare. The car was first showcased in the 1998 Auto Expo that was held in New Delhi and was designed by Italian design house I.D.E.A. Tata quickly addressed the toothing problems of the car and the Indica went on to become a big seller in the coming years.
The Indigo eCS replaced the Indigo CS, the latter being India’s first ever compact sedan, which was launched in 2006. Tata Motors chopped off the boot of the Indigo sedan to give the customer excise duty benefits. This formula proved to be a raging success, with many automakers launching their own ‘compact sedans’ in the coming years.
Home-grown car maker did give the Indigo CS a facelift, christened the Indigo eCS. The Indigo eCS has not been able to do well in the market, with majority of buyers belonging to the fleet and taxi market. It was just marginally short of the four-metre mark and had a boot space of 380 litres.
Both these models are catering to the taxi market of late. With products such as the Tiago and the Tigor being launched not long ago, it looked evident that Tata Motors has moved beyond these cars. Let us all hope the this decision from Tata Motors will help result in a better future for the automaker.
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