India’s largest car maker, Maruti Suzuki has launched its Dzire sedan in Oman, entering the Middle Eastern market for the first time, after the success in the many markets overseas like Uruguay, Algeria and Chile. At the same time, the situation in India remained grim as production is still at hold at the Manesar plant and has deeply affected the manufacturing of the Maruti Swift hatchback and Swift Dzire sedan.
In Oman, the Maruti Swift Dzire will be sold as Suzuki Swift Dzire and Maruti branding will not be used. It is believed that the Oman venture will not only help Maruti utilize the stockpile of the petrol powered Dzire but will also increase its profit margin specially in the event of the weakening rupee value. The Swift Dzire is made only in India. Sales of the petrol model suffered severe blows after continuous price hikes in India, so this move will help the MSIL to offset the petrol stock stagnation.
The Oman lot is said to have been dispatched earlier and there are sufficient number of cars to attend the first phase of booking in Oman. Moosa Abdul Rahman Hassan & Co LLC has been appointed as the Dzire distributor in Oman and this company will be tackling all the distribution operations in there. It is believed that the Oman lot includes petrol models as the demand for petrol cars slid drastically in the past leading the car maker to search for new markets to sell the car.
The Dzire launched in Oman will use the proven 1.2L K-Series engine that produces around 95hp and three variants are offered there. These include Dzire GL, GLX and GLX SPL. Standard features include Power steering, Dual Airbags, ABS with EBD and CD/MP3 player. Optional accessories include Keyless entry, Fog lamps, Alloy wheels, USB port and Automatic Climate control system.
Also see – Firstlook – Maruti Suzuki Swift DZire Tour