Ratan Tata unveils the Rs22 crores Nano (Video)


Amidst a few bad news for India’s most popular small car Nano catching fire in different places of the country, the Nano lovers now have got something to cheer about. Tata Nano on Monday unveiled a gold and silver made Nano, which carries a massive price of Rs 22 crore. The golden Nano has been ornamented with precious stones.

About 80 Kilograms of solid 22 carat gold and 15 Kilograms of silver have played the role of the building blocks for this car. To add to this, the car’s body is flanked with 10,000 other precious diamonds, stones, gems and rubies. This incentive has been undertaken by Titan Industries to celebrate 5000 years of jewellery industry in India. The car has been incepted for the promotional purposes of Tata Group’s jewellery retail arm called GoldPlus. Mr Ratan Tata unveiled the Tata Nano GoldPlus yesterday evening at the Tata Theatre in Mumbai.

Speaking at the occasion, the Tata official said, “As many as 14 techniques of jewellery making have gone behind the effort, from the intricate filigree work to the delicate and colorful meenakari work, the stunning kundan to the traditional naqashi, marking the convergence of diverse and culturally distinct jewellery making techniques available around India have been used.”

The car will obviously not be available for sale since it will be used only for marketing activities. It will be displayed at all 29 GoldPlus Jewellery outlets across the country. However, we do not expect this car to draw more customers to the Tata Nano which is facing a lot of ‘heated’ controversies and falling sales.

Also see – DC Design’s Tata Nano

More pictures of Tata Nano GoldPlus –

Tata_Nano_Goldplus_001            Tata_Nano_Goldplus_002            Tata_Nano_Goldplus_003

Video of Tata Nano GoldPlus –