Porsche rolls out new Panamera personalization program, includes 40-hp boost for Turbo


Anyone familiar with Porsche ‘s options catalog knows that a nearly endless list of custom extras is available for the automaker’s entire model range. However, Porsche is now offering something extra special for customers of its new four-door sedan. Dubbed the Porsche Panamera personalization program – try saying that three times fast – the PPPP incorporates styling and performance tweaks, depending on your taste (and budget).

The top-rung Panamera Turbo can now be had with a Powerkit package that uses two new turbochargers and revised engine mapping to offer 40 more horsepower and 37 more pound-feet of torque over the standard Turbo, totaling 540 and 553, respectively. What’s more, the Powerkit treatment includes Porsche’s Sport Chrono Turbo Package, and if the car is driven in Sport Plus mode, torque output is further increased to 590 lb-ft. That’s a whole lot of twist. This Holy Grail of Panameras will sprint to 62 miles per hour in just 3.9 seconds on its way to a top speed of 190 mph, yet it still manages to keep the Turbo’s EPA-rated city/highway fuel economy of 15/23 miles per gallon.

Available on the full Panamera range, however, is the Porsche’s new Sport Design Package which includes a unique front fascia with wider air intakes, a new rear underbody apron incorporating a new diffuser and fins, different side skirts and 20-inch Panamera Sport wheels available in a range of colors. It certainly does a lot to beef up the sedan’s appearance, and we’re quite fond of the overall treatment.

In true Porsche fashion, these upgrades do come at quite a cost. The Panamera Turbo Powerkit retails for $21,730 (or, you know, the cost of a well-equipped Mazda3), and the Sport Design collection will set you back an additional $4,590. It’s a pretty penny to pay for some added exclusivity, but for people in the Porsche-buying tax bracket, it’s probably more affordable than you think. Hit the jump for the full details in Porsche’s release and check out the highlights in our high-res gallery below.