Porsche drops plans to launch an entry-level sports car

Porsche entry-level sports car

According to German newspaper Stuttgarter Zeitung, Porsche has apparently dropped plans to build a two-seater entry-level sports car that would have been smaller and cheaper than its Boxster model. In an interview with Porsche CEO Matthias Mueller, the newspaper learned that such a model would risk dropping the credibility of the brand and alienating traditional customers.

“We would do no good to the brand if we were to lose traditional Porsche customers” by pursuing a smaller Boxster model, Mueller said.

Last year, Mueller told Automotive News Europe that Porsche was planning to launch an entry-level sports car as a possible successor to the iconic Porsche 550 of the 1950s. He further quoted saying a model could launch in 2014.

As for a baby version of the Porsche Panamera, which we learned about last week, the model may be delayed until 2017. The model will compete with the likes of the Mercedes-Benz E-Class and BMW 5-Series.


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