General Motors have been in the Indian market for quite some time now, and has been doing really well in the SUV segment with its Chevrolet Tavera, although its sedans and the hatchback couldn’t create the same rapo with the buyers, but at least it didn’t bring Chevrolet in an awkward position. Recently Chevrolet introduced its latest edition in the SUV segment the Enjoy, and there is already news that a sub 4-meter version of the Enjoy is in the works and may be rolled out in 2015.
Making a compact version of an existing vehicle is quite a trend nowadays in the Indian MUV segment, major vehicle manufacturers like Mahindra, Ford and Maruti have already introduced a chopped down version of their existing line-up and are doing quite good. A mini version has its own advantages, since the manufacturers do not need to go through the entire R&D cycle to introduce a new vehicle and also being in the sub-4-meter category they enjoy the exemption in duty, which brings down the cost of the vehicle considerably.
The mini Enjoy will have to be chopped from the back, which may means this version will not have any seats at the rear, making it a 5-seater, also the existing 1.4-litre petrol engine will be replaced by a 1.2-litre engine which can produce a power of 85bhp which is currently used in the Chevy Sail. The loss of power will be compensated by lesser weight compared to the 7-seater version. Lesser power also means a better fuel efficiency, which one of the top cards in the Indian vehicle market. Also since the MUV will fall into the sub 4-meter category it can be expected to be priced Rs. 40,000 lesser than the current model.
The mini Enjoy, might just be the product that can bring the kind of attention Chevy planned from the Indian buyer, and who knows this might also bring attention of the buyers to the other products under the GM brand.
Source – AutoCarIndia
Image Credit – Team-BHP