Earlier this week we said the ticket for the inaugural Airtel Indian Grand Prix are now officially on sale. Now Mercedes-Benz joined the F1 bandwagon in India by becoming the official automobile partner for the Buddh International Circuit, the venue of the inaugural Indian Grand Prix on October 30.
Mercedes-Benz and Jaypee Sports International (JPSI) have signed an agreement, according to which Mercedes will provide stand-by safety cars for the event. Though not related to F1 directly, Mercedes Benz has tied up with JPSI for a variety of activities related to the Buddh International Circuit.
The German automaker has also announced aggressive plans to popularize motorsports through promotional activities, road shows and dealership activations across India. Mercedes-Benz and Jaypee together plan to set up a Performance Driving Academy in 2012 to foster talent and popularize performance driving.
“Mercedes-Benz is a performance brand and our long association with Motorsports is a testimony to this fact. It has been our endeavour to enable more people to experience the performance and dynamism of our cars, and we will continue to do so in times to come. My earlier experience in China and Southeast Asia shows that once sports like Formula One features in, consumer interest also increases significantly,” said, Mr. Peter Honegg, MD and CEO, Mercedes-Benz India.
Also see – Indian F1 GP Tickets now on sale @ Rs. 2500 onwards