India’s most beloved hatch Maruti Swift is back in action again, earlier the older version also got a lot of love and bookings from the whole country and has clocked maximum sales which no hatchback in its class could ever some close to.
Now the Swift has shown its mantra again, has it been launched on the 17th of August in India. The car proved to be on a path of success with a skyrocketing demand which blasted its way up to the 90,000 mark.
However due to the strike, the company has not manufactured more than 1000 units in the past one week (ideally should have produced 8400 cars) of the Maruti Suzuki Swift. As a result of this, the bookings of the car will be backed by a very long waiting period. Thus Maruti Suzuki has asked dealers to stop taking bookings of the new Swift, till the strike is resolved and production commences. The new Maruti Suzuki Swift is said to be commanding a whooping 8 months waiting period. Although demand for new cars has slowed down, but the Swift is one such car which is unaffected by market conditions.
“Despite the intense curiosity for the new Swift and the car surpassing consumer expectations, we cannot take any more bookings. Deliveries in the current bank of bookings will go on till next April and even beyond,” said a Maruti Dealer from Delhi.
“There could be issues with the dealers as the current crisis has resulted in uncertainty. We normally give an anticipated delivery period to customers but as we are facing issues at the Manesar plant over production of the new Swift, dealers must have decided to stop taking fresh requests,” said Mayank Pareek, managing executive officer (marketing & sales).
Also see – New Maruti Swift diesel waiting period stretches to 4 months