Dakshina Kannada’s highest-selling car for three consecutive years, Maruti Suzuki Ritz is no more. As reported earlier in May-2015, Maruti Suzuki has now axed its dud-seller Ritz which was managing to sell 1500 units per month, much better than several newer hatchbacks in comparison.
The Ritz (known as Splash in International markets) first made its debut at the 2008 Delhi Auto Expo, and was officially launched in the year 2009. Although it didn’t get that extraordinary receptions like Swift, but did grabed some market share especially in Kerala and Dakshina Kannada. The Ritz came to rescue when Swift was sitting on a big pile of bookings, and buyers were switching to other brands.
The Ritz was withdrawn from the international market last-year itself, with the Celerio-replacement. In the Indian market with the sales started declining and with the bunch of new launches, as forced the automaker to stop the production of the Ritz in the country. According to the source, the bookings for the existing stock have been restricted to taxi buyers only. Private car buyers won’t be able to purchase the model anymore.
Maruti Suzuki has reduced the wheelbase of the chassis used in the Swift and increased the height of Ritz. After WagonR, the Ritz is a second tall boy designed car from Maruti. Ritz shares the engines with its elder sibling Swift. Both engines 1.2-litre K-Series petrol and 1.3-litre MultiJet diesel engines are world acclaimed and are known for their performance and fuel efficiency. Unlike typical Maruti, the Ritz won’t be replaced by any new model, instead the Celerio will fill its gap just like in the international markets.
In simple words, the Ritz is a younger version of Swift which comes with Maruti’s trust.
To read more on Maruti Ritz, Click here
Also see: Maruti Suzuki Ritz to be discontinued in India!
Maruti Suzuki to launch Ritz Tour – a cab variant of the Ritz
Source: MotorBeam
