Maruti Suzuki recently entered the luxury car space with the launch of the Kizashi and as we reported a couple of weeks back , is content with the 350 bookings and now it going to start off a promotional campaign with the ongoing cricket world cup.
The country’s largest carmaker will spend Rs. 8 crores on the entire campaign out of which between Rs 5 – 7 Crore along dedicated to be utilised for TV commercials during the currently ongoing cricket World Cup.
“The TV ad for Kizashi will be on air on March 8 during the world cup cricket match telecast. It will be a completely product-focussed one and it doesn’t have a storyline,” Maruti Suzuki Chief General Manager (Marketing), Shashank Srivastava said. “A special camera, known as the Phantom camera with 2,000 frames per second has been used to deliver the desired visual effects,” he added.