Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, has announced that the Xylo, one of India’s most popular MPVs (multipurpose vehicles), has crossed the significant milestone of one million fans on Facebook. This makes the Xylo, the 2nd brand in the Mahindra automotive stable, apart from Scorpio, to cross this 1 million fan base mark on Facebook.
Speaking on this milestone, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “With 1 million people endorsing the Xylo on Facebook, this is indeed a recognition that we are proud of. Today, the Xylo is one of the most admired brands in the Indian automobile industry, as is clear from the recognition provided by fans and critics alike as well as the 1 lakh plus vehicles on Indian roads. This fan following further validates our continued focus to innovate in order to drive customer engagement and buzz around our brands”.
The Xylo page on Facebook is a forum for Xylo owners and enthusiasts to communicate with each other to discuss and share their moments and experiences with the vehicle. It allows them an opportunity to post photographs and videos of their Xylo in action, get product updates, offerings and previews on the latest happenings on the brand and enables them to participate in several exciting contests regularly. While these ensure engagement with consumers, it also lives up to the brand’s philosophy of enabling people to have the ‘Time of their Life’.
The Xylo is also strongly represented by its customers in the virtual world: from thriving Xylo communities on the web, to Xylo owners exchanging notes and sharing online travelogues on blogs and various other fora. Having set new benchmarks in luxurious space and with a host of features for passenger comfort, the Xylo has been an unmitigated success since its launch. Today, the brand’s popularity is also evident on the Xylo Youtube channel which has garnered over 1.69 million views and the website which has received over 5 lakh visitors in just the last 8 months.
Also see – Video – New 2012 Mahindra Xylo TV Commercial