Mahindra has released a sequel to its ‘Live Young, Live Free’ campaign, which was first launched back in 2012. This campaign beautifully portrays the spirit of freedom and adventure, Mahindra’s TVC has now become an anthem, a way of life for their customers, says Mahindra.
Now the sequel of the same ad campaign has rolled-out, which is two and a half minutes long, has been conceptualised by FCB Interface – Mumbai Advertising Agency. Like the first campaign, this one too sees Mahindra’s portfolio such as the XUV500, Scorpio, Thar, Bolero, Quanto, Nuvosport, KUV100 across different challenging terrain.
The ‘Live Young, Live Free’ anthem is a modified version of the original track. We advise you to turn-up to full volume to experience the thrill, hear the euphoria and feel the freedom and spirit of adventure of this advertisement representing Mahindra SUVs as they target the youth and showcase Mahindra vehicles being more appealing to the younger generation.
What started as a song, became an anthem. What started as an ad, became a way of life. Here’s our new ‘Live Young, Live Free’ TV Ad sequel. pic.twitter.com/YnPWuaOcJH
— Mahindra Adventure (@MahindraAdvntr) January 16, 2017
Talking about the ‘Live Young, Live Free’ TV Ad sequel, Robby Mathew, CCO, FCB Interface, said –
“In our country, if anyone has a moral authority to talk about off-roading, and the joy of breaking free it’s Mahindra. These SUVs are found across the length and breadth of the country. We first did this campaign in 2012. This film takes the philosophy a step forward. It’s symbolic and not in terms of going off-road, but breaking free of the limitations that hold us back. emotionally as well. It’s a rallying call to break free.”
He added, “The challenge with making a sequel always is that people judge it and compare it to the first one. We had to be about off-roading and freedom again, but we tried to shoot it as differently as possible. We shot across Meghalaya, Assam, Jammu & Kashmir and Rajasthan. Another other difference in this film is the music. This is treated more like an anthem, and the music styles are different.Moving with so many cars was pretty difficult too.”
Checkout the TVC 1 and TVC 2 below, after a jump.
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