After setting Indian roads ablaze with its sleek looks and powerful performance, the Mahindra Pantero – the latest 110 cc motorcycle from the Mahindra Two Wheelers stable – is now all set to conquer the digital space with an engaging and interactive new website (www.mahindrapantero.com). The company was quick to identify the role of digital in bringing the product positioning to life and has created one of the most technologically advanced and innovative websites in the Indian two wheeler space.
“The Mahindra Pantero website shows the passion with which we embrace new technology to give our customers a unique experience be it in our products or in our engagement process. With this website, we believe we have set a benchmark in India for all two wheeler brands. To achieve this kind of animation without using flash is an achievement,” said Viren Popli, Executive Vice President, Mahindra Two Wheelers.
“Today’s intelligent youth is rapidly evolving. We intend to bring alive our truly differentiated, intelligent products through innovative, engaging user experiences in the online space,” said Sarosh Shetty, Vice President – Marketing, Mahindra Two Wheelers.
The website is advanced HTML based; it leverages HTML’s parallax scrolling or continuous scrolling to create an unparalleled viewing experience. The site opens with a loader screen with the silhouette of a panther running, reinforcing the product positioning of Panther Ki Soch, Panther Ki Chaal. In fact, the digital team went through innumerable photos and videos of the panther to optimize the animation without compromising on quality. However, this is not a design gimmick – scrolling also reveals the Mahindra Pantero’s panther-like intelligence, agility and style. The website enables you to explore the Pantero with 360 degree views and video testimonials. You can also join the buzz on Facebook & Twitter, book test rides and do much more with minimum clicks on the global navigation menu.
The homepage has an image of Mahindra Pantero which transforms into a Panther as you scroll the page. The scrolling feature enabled by advanced HTML makes the website easily viewable on tablets as well and would like to point out that it’s a delight to browse it on the iPad.
Check out more pictures below the jump.