Land Rover launches ‘Journey of Discovery’ to mark 1 millionth Discovery sales

In order to mark the milestone achievement, Land Rover proudly announced that they have produced their 1 millionth Discovery SUV which was first introduced back in 1989. The one millionth Discovery was build at Land Rover’s Solihull plant in the West Midlands. Other than Solihull, Land Rover has two more assembly units for Discovery in Pretoria, South Africa and Aqaba, Jordan.

Land Rover launches 'Journey of Discovery’

In order to celebrate the achievement, Land Rover announced to raise £1 million in 50 days for Federation of the Red Cross and Red Crescent Societies (IFRC). Five adventurers and Discovery SUV fans: Ben Saunders, Ray Mears, Monty Halls, Bear Grylls and Sir Ranulph Fiennes, have set-off on a 50 day journey dubbed as ‘Journey of Discovery’ in the 1 millionth LR Discovery SUV. Famous five will cover a total distance of 8,000 miles during their road trip from Birmingham to Beijing.

Land Rover stated that this is their most ambitious fund raising project till date. The fund raised will be utilized to support a water sanitation project in East African country of Uganda which will benefit 45,000 people. Land Rover’s fund raising road trip will cross many European and Asian countries before ending in Beijing on the 23rd April during Beijing Motor Show.

At the rolling off ceremony, Land Rover spokesman said: “The success of the Discovery alongside other Land Rover models has helped to create a positive momentum at the company’s Solihull operations. The facility now employs around 6,000 people following a recruitment drive launch six month ago, boosting the workforce by 20 percent to support its expansion plans.”


Also see – Land Rover Discovery 4 Armoured (2011)


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