Lamborghini Urus to enter production in 2017, won’t be built in Italy

While the Urus is yet to be formally approved by the Volkswagen Group, Lamborghini would like to see it enter production. If given the green light, Lamborghini is expected to have the model ready by 2017 and all likelihood won’t be made in Italy, but rather at Volkswagen Group’s Slovakia plant, where the next-gen Porsche Cayenne, Volkswagen Touareg, and Audi Q7 will be made.

2017-lamborghini-urus-suvOnce approved, the Urus would be based on the next-gen Audi Q7’s MLB-Evo platform.

This makes perfect sense considering the fact that the Volkswagen Group is consolidating their entire lineup of premium crossovers onto on modular platform.

Lamborghini says the new vehicle will be styled to “set it apart from any other SUV on the road,” while maintaining the brand’s design DNA. Additionally, it will be “the most luxurious and powerful SUV in the market.”

Word comes from Volkswagen Group and Lamborghini’s CEO, Stephan Winkelmann, who said the Urus is set to be ready by 2017 and should help Lamborghini with sales.

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Also see – Lamborghini to decide on SUV in coming months